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Social Media to Expand Reach

Theory of Action

IF the communications office, departments, and schools provide relevant, useful information through social media platforms and promote them as a primary source of information,
THEN more Jeffco stakeholders will follow and engage with Jeffco Schools’ content on social media platforms.


  • Beginning in SY 18/19, Jeffco Public School district social media platforms will grow its followers by at least 20% annually.

  • Beginning in SY 18/19, Jeffco Public Schools district social media platforms will increase social media engagement by at least 30% annually.

Tactic Team

Tanya Wheeler-Berliner (Tactic Lead) - Communications Specialist, Digital & Social Media
Mary Beth Bazzanella - Director, Educational Technology
David Bell - Director, Employment Services
Andy Geise - Principal, Pomona High School
Kelsey Shearer - Digital Teacher Librarian, Ryan Elementary
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